Rather than replacing the traditional news outlet, cell phones may complement other media, becoming “smart,” readable, visual, acoustic and connected, serving readers who access breaking news, sports scores, weather, blogs and stock quotes on the mobile Internet. Consumers can use any of 500 different handheld devices and 20 different mobile Internet browsers to access breaking news from the Washington Post, New York Times, Gannett, Cox, Hearst, ESPN, CNN, Condé Nast, MSNBC, Fox Mobile, CBS Mobile and The Weather Channel, among many others. Two mobile TV partnerships AT&T’s Mobile TV and Verizon’s V Cast, both of which use Qualcomm’s MediaFlo TV-enabling technology for cell phones have been launched with the sports market in mind. Content partners include CBS Mobile, NBC 2Go, Fox Mobile, Comedy Central, ESPN Mobile TV, Viacom’s MTV and Nickelodeon, among others. read more
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