Moosejaw is ensuring that it takes that customer experience to the next level by blurring the lines between retail, mobile, call center and e-commerce. In doing so, Moosejaw has seamlessly integrated its call center, websites and retail stores, ensuring a consistent customer experience in any of these channels. Wolfe notes, "We have made sure that our loyalty program is integrated consistently into all channels for the customers as well as for those employees interacting with customers at the stores and in the call center. This single-platform solution not only allows Moosejaw to reduce system integration, implementation and maintenance costs, but also enables the company to seamlessly share real-time customer, order, marketing promotions, pricing, inventory, payment processing and product data across all sales channels. Moosejaw's retail sales staff and call center teams can view real-time inventory of other Moosejaw stores, the warehouse and its supplier warehouses, and they can easily place orders directly in the POS for store pickup or home delivery. Having centralized customer and order visibility gives the company the ability to support customer inquiries on order status and returns from any channel. read more
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